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Analytics Quick Start Guide

Quick Start Video

Note: this video references Admissions by Liaison, which was renamed to Liaison Outcomes

What is Analytics by Liaison?

Analytics by Liaison provides data-driven insights to help you spot trends and shape your class. It gives your school a secure and robust way to explore multi-year applicant and application data using visual representations and dashboards, making it a complete solution for admission offices looking to optimize their efforts for growing or shaping their classes. 

Why does Analytics by Liaison matter?

Your applicant data tells the story of your enrollment process. Data, however, in raw numbers, is often difficult to communicate and digest. With many campus stakeholders in line to consume this information, having a vehicle that delivers it visually and is customized to your campus needs is paramount. Here’s how Analytics by Liaison can help you communicate with the following stakeholders:

  • Presidents, Provosts, and Deans: Analytics by Liaison provides high-level enrollment and trend data in a visual format, making it easily consumable for an audience that has many demands on time. 
  • Institutional Research: you can more nimbly and more easily extract yearly and year-over-year data to satisfy state and national survey requests, assist with analysis of outcomes data for annual reports, and contribute data to institutional longitudinal studies.
  • Accreditation/Self Study Office: you can use Analytics by Liaison to compile data required for regional and programmatic accreditation requirements, and identify trends to determine if accreditation standards are being met.
  • Faculty: Analytics by Liaison gives you an enhanced ability to provide a granular overview of how applicants have changed or remained the same over time and can assist with evaluating whether holistic admissions processes are working. Additionally, Analytics by Liaison can provide information needed to apply for or retain grants. 
  • Admissions and Enrollment Management: Analytics by Liaison allows you to use actionable data to make decisions and not be mired to data requests.

What are some key benefits of Analytics by Liaison?

  • Interactive dashboards enable you to quickly assess your applicant metrics on a single page, including applicant volume, year-over-year changes, key cycle dates, test score distributions, and applicant demographics.
  • Use built-in filters to segment and explore your applicant population by legal sex, race and ethnicity, application year, citizenship, and more. Or simply click on the visualizations directly for a more dynamic, interactive filtering experience.
  • Define custom cohorts to measure your performance against peers, or use predefined cohorts.
  • Export summary or full data in a variety of formats including CSV and crosstab. Export specific data based on custom selections. Save visualizations as images or PDFs that can be easily embedded in presentations.
  • Onboard new users quickly and securely using invitations. Delegate administrators in your organization to manage the entire user lifecycle for all of your users.

Where does the data come from?

As applicants apply to your program(s), the data that they enter in the Centralized Application Service (CAS) application is collected and fed into Analytics by Liaison, where it’s aggregated and visualized for you. In Analytics by Liaison, data becomes useful information that you can use to manage strategic initiatives and to share with some of the key stakeholders noted above.  

A representation of data flowing from CAS to WebAdMIT

How can I use the dashboards?

If you need to... 

Then use this dashboard...

Better understand submission trends across cycles

Volume Summary

Analyze how your applicant pool is growing month-by-month within each cycle, easily compare how many applicants you have in this year (or a given month) versus previous years (or given months), and determine any variances

Submitted Applicants by Month – Running Totals

Analyze how your applicant pool is growing week-by-week within each cycle, easily compare how many applicants you have in this year (or a given week) versus previous years (or given weeks), and determine any variances

Submitted Applicants by Week – Running Totals

View discrete totals of submitted applicants by month of submission (i.e., the counts for each month do not include the counts from the previous months)

Submitted Applicants by Month – Discrete Totals

View discrete totals of submitted applicants by month of submission against a cohort line that represents the average number of submitted applicants per month across all organizations in the CAS (allowing you to benchmark your program)

Submitted Applicant by Month with Cohort – Discrete Totals

Benchmark your monthly submitted applicant totals against a custom cohort of five to ten organizations (e.g., top competitors, schools with similar populations, private vs. public, etc.)

Submitted Applicants by Month vs User-defined Cohort

View the number of submitted designations (i.e., applications that have been paid for and submitted) in each post-submission application status

Submitted Designations by Application Status

Identify the composition of your applicant pool by legal sex, legal sex by cycle, age groups according to legal sex, and ethnicities and races according to legal sex

Applicant Legal Sex Distribution by Race and Ethnicity

Identify the composition of your applicant pool by age groups and races and ethnicities

Age Group, Race and Ethnicity

Benchmark your applicant pools’ demographic information against CAS averages 

Legal Sex, Ethnicity and Citizenship Status with Cohort

Identify the states where your domestic students are coming from

Applicants by State of Residency

Identify the countries where your international students are coming from

Non-US Applicants by Country of Citizenship – Map 

Identify the counties where your domestic students are coming from 

Applicants by County

View how far along your applicants are in completing the Personal Information, Academic History, and Supporting Information sections of the application

Application Progress


Determine progress through each of the four application quadrants Section Status

Identify your top domestic and international feeder schools (based on the colleges your applicants self-report as attended)

Colleges Attended

Identify the top domestic and international high schools your applicants graduated from (based on the high schools your applicants self-report) Applicants by High School Attended

View (where applicable) a breakdown of your applicant pool’s: 

  • DAT scores
  • GRE scores
  • MCAT scores
  • NBDE results
  • TOEFL scores

Note: Association users can also access the following dashboards: 

The California State University Custom Dashboards 

In addition to the core dashboards listed above, Analytics by Liaison users from The California State University have access to a suite of custom reports via the Org Custom Reports tab.   

If you need to... 

Then use this dashboard...

And note the following...

Compare submitted applications, application volume, and/or applicant volume in the current cycle to the previous two cycles

Activity Volume

You can filter the submitted applications by applicant type and campus

Determine which applicants applied to only one campus (i.e., exclusive applicants) or view a summary of all applicants’ ethnicities

Campus Exclusive Applicants

You can filter the exclusive applicants by applicant type

Determine the number of shared applicants between two campuses (i.e., the number of applicants who applied to both campus A and campus B, campus B and campus C, etc.)

Campus Overlap

You can filter by cycle, applicant type, and term

Compare the number of applicants and applications in the current cycle to the previous cycle 

Cycle Overview

Applicant and application counts are broken out by applicant type 

Compare the following metrics for the current cycle against previous cycles:

  • The number of applicants and applications (i.e., designations) for the prior day
  • Applicant and applications counts for the last three days before the fall deadline
  • The number of submitted applications by day
  • The number of submitted applications leading up to the fall deadline

Current Cycle Compared to Prior Cycles


View a daily status of submitted applications to determine whether application submissions are trending above or below the prior cycle

In Progress and Submitted Applications


Compare the number and percentage change of submitted applications by type of applicant in the current cycle to the previous cycle 

Applicant Types by Organization: % Change and Counts


View EOP statistics

EOP Applicants


View applicants who've:

  • Linked their CCGI and Cal State Apply accounts
  • Linked their CCGI and Cal State Apply accounts and imported data from CCGI

CCGI Statistics – Applicants


View the total count of applicants (by high school) who've:

  • Linked their CCGI and Cal State Apply accounts
  • Linked their CCGI and Cal State Apply accounts and imported data from CCGI
CCGI Statistics – High Schools  

How does Analytics by Liaison compare to WebAdMIT?

It's important to note that Analytics by Liaison and WebAdMIT are two different systems with two distinct purposes. WebAdMIT is used to manage your application process, communicate with applicants, and move them through your workflow, while Analytics by Liaison is used for data analysis and reporting. WebAdMIT stores applicant data and allows you to make admissions decisions, while Analytics by Liaison compiles that data and helps you make sense of it so you can answer strategic questions. 

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