Configuring your programs, branding, and custom content can be challenging. Here are suggestions on how to advertise your program effectively and request additional information from applicants without overwhelming them.
Consistent, correct data is essential in creating your program and ensuring applicants can find your program in the application. Review this checklist when setting up your program metadata.
Program Name
Start Term and Year
Default Deadline and Display Deadline
Fees
Delivery
The most effective branding images include an eye-catching image and your institution's branding. Ineffective branding images can be distracting, contain repetitive information (e.g., program name repeated with the already included program name and deadline), or have important parts of the image overlaid with the program name and deadline banner.
Review this checklist when selecting your branding:
Poor Branding Image (information duplicated; text hard to read):
Good Branding Image (colorful, eye-catching image; clear institution and program name):
Effective instructions are clear and concise. We also recommend including:
Limit the content you provide to what's relevant to the application process. Including too much information may cause applicants to miss important details. Also, limit the number of hyperlinks you include. These take applicants away from the application. Instead, where possible, summarize the information you wish to convey on the homepage.
Review this checklist when entering your program instructions:
Poor Introductory Text (lengthy paragraph; too many hyperlinks):
Good Introductory Text (mission statement clear; bulleted points for applicant requirements):
When it comes to the number of questions you ask applicants, balance is important. Some programs have found that adding many questions may lead to a decrease in applications, as it requires more effort from applicants. Review your program questions and determine their importance in relation to your admissions process. Remove unnecessary questions that increase applicant effort to submit to your program.
Remember to update questions as necessary each cycle. If you ask any year-specific questions, make sure that your question and answer options are up-to-date.
If your program requires items that are optional on the core application, you can use the Questions area to prompt applicants to complete those items. For example, if your program requires three evaluations while the core application only requires two, you might ask, "We require a third evaluation. Have you submitted all three?"
Finally, if you have a required question that may not apply to all applicants, include an answer choice of "Not Applicable."
Review this checklist when creating your program questions:
All Question Types
Organization-level Questions
Program-level Questions
Question Rules
Poor Questions (duplicated questions from core application):
Good Questions (program-specific requirements):
When adding instructions to this page, only include instructions that focus on completing the Documents portion of the Program Materials section. Including requirements or information regarding documents collected in other areas of the application (e.g., the letters of reference collected in the core application) may confuse applicants. Broader instructions like these can be added to your branding page. Also, ensure that your instructions are clear and specific.
Applicants cannot submit their application until all of their required documents have been uploaded, so be selective of which documents you decide to make required. Requiring documents that may take greater effort to obtain (e.g., background check documents) can cause delays.
Review this checklist when setting up your program document requirements:
Poor Document Instructions (repetitive instructions; no directions for applicants):
Good Document Instructions (clear instructions on upload requirements for each Document type):
There isn't an audit process that ensures the applicants have matched courses in the way you've asked them to, so provide as much guidance as needed to help avoid incorrect selections. Moreover, if your CAS uses verification, these applicant-matched prerequisites are not reviewed.
Don't be overly specific with course numbers. For example, ANT 210 (for Anthropology) may not directly translate to a course the applicants have taken. Instead, use language like "Introduction to Anthropology."
If you want applicants to report laboratory courses, we recommend that you combine the class and laboratory as one prerequisite. For example, instead of requesting:
You should request "Introduction to Biology with Lab." Applicants can select multiple courses for each prerequisite. This is also helpful if an applicant's transcript reports these as one course (i.e., Introduction to Biology with Lab), as the applicant won't either reselect the same course for both Introduction to Biology and Introduction to Biology Lab or leave one prerequisite blank.
Double-check that you've included all your desired prerequisites.
Review this checklist when setting up your prerequisites:
Poor Prerequisites (course prefixes used instead of generic course titles; separate prerequisites for labs):
Good Prerequisites (clear, generic course titles; labs combined with lecture courses):
When setting up your program's evaluation requirements, remember to clearly state your preferred evaluators (e.g., clinical instructor, faculty member, non-academic individual, etc.). Additionally, because applicants can request an evaluation specifically for your program, you can include any requirements for tailoring the evaluation to your program.
Review this checklist when establishing your evaluation requirements:
Be sure to review all effects of college transcript and coursework selection. For example, if you want to create custom GPA calculations in Liaison Outcomes or WebAdMIT, you must have applicants enter their coursework in the application, as this is the only way coursework information will appear in Liaison Outcomes and WebAdMIT.
Review this checklist when selecting your college transcript and coursework requirements: