Release 5 – June 2022
New Enhancements & Features
EMP integration with Othot
Othot is a Liaison-owned company that provides predictive and prescriptive analysis around the enrollment funnel from machine learning algorithms.
Have you had any of the following questions:
-
I need to plan my budget so that I can achieve my goals for all funnel stages. How can I focus my budget to get the highest ROI?
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I want to know which events or campaigns will provide the greatest impact on my enrollment funnel so I can plan my budget accordingly.
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Will this campaigns or events will provide the greatest impact on my enrollment funnel numbers?
Othot creates personal data models to inform you of the campaigns, messaging, events, and individual financial aid increases that will provide you with the greatest increases to your enrollment funnel numbers.
Othot can now make predictions from your EMP account and inform you of the highest impact actions to take to increase your enrollment funnel numbers. EMP users can now invest in campaigns and events expected to produce the greatest increases in ROI.
What new features will I see in EMP?
Othot field category and fields:
The EMP team has added default Othot fields into your EMP account so that you can easily take action upon the predictions that Othot provides!
You can find your Othot fields in the "Field Categories" section of EMP Settings:
Here is a list of descriptions and sample values for the Othot fields in your EMP account:
|
Field |
Description |
Example |
|
Date Provided |
When the calculation was last refreshed |
11/27/2021 |
|
Outcome Name |
The outcome for which likelihood is calculated |
Enroll
|
|
Division Name |
The name of a customer’s subpopulations |
Campus A, Law School Campus |
|
Likelihood |
The predicted percentage that the outcome will occur |
77.58% |
|
Decile |
The categorical ranking of a student’s Likelihood |
3 |
|
Othot Student Record URL |
A url string that can be used to redirect a user to the individual view of the student in Othot. This would enable the user to do individual prescription analysis if desired. |
https://prod.othot.com/link/insights/individual/ttu/8/9/ABCDEFG85BHPPVP4YHG?predict
|
|
Most Impactful Feature |
The most impactful prescription that could be done for that individual student. |
Campus Visit: Inquiry |
|
Most Impactful Value |
The value of the most impactful feature. |
YES |
|
Most Impactful Impact |
The increase the most impactful prescription would have on the students likelihood score. |
23.45% |
|
Likelihood Factor |
The factor that represents how much more or less likely the individual is compared to the average for this lifecycle phase |
2.3
|
|
Action |
Name of prescribed action which will impact the outcome |
”Visit type 6”; “Visit type 13” |
|
Expected Impact |
The predicted percentage increase to the likelihood of the Outcome if the action is taken |
11.58% |
Ask your CSM team to learn more about why you should invest in Othot and read about the success Othot has made for these institution's enrollment numbers!
Bug Fixes
- Improved performance for import missing options page
- Fix for duplicate field names in some circumstances
- Fix for duplicate email open interactions in some circumstances