FY26: Q2 – July 15, 2025

This update introduces refreshed intent scores, expanded data volume, and enhanced data accuracy. Key changes include: 

• Intent Scoring Expansion: over 500,000 additional individuals have been scored for intent. 
• Expansion of Data Available: increased number of records where at least one IP address and or Mobile Advertising ID (MAID) are available. On the IP side over 8M records now have an associated IP address available.  
• Data Quality Enhancements: deployed cleanup routines to detect and correct a limited number of names and addresses containing special characters or formatting errors.

Important Note on Retired Data Fields 

• As part of this release, please be aware that our data partner has made a decision to retire three fields previously included in the dataset related to home mortgage and refinance amounts. As a result, data in the following fields will be blank in this release: 
  • Home Refinance Amount 
  • Home Refinance Amount Range 
  • Purchase 2nd Mortgage Amount 
• In a future release, we plan to fully remove these columns from the data layout. 
• If your campus currently uses any of these fields, please contact your Client Success Director to discuss options for receiving a modified dataset that includes these legacy values. 
• If your campus does not rely on this data, no action is required at this time.

Educational Intent Record Summary
	Current Quarter	Prior Quarter	Change	Current Fill Rate
Total Records	121M	120.5M	+500k
Age Available	105.1M	105.3M	-200k	87%
Cell Phone Available	43.1M	42.6M	+500k	35%
Education of Person	121M	120.5	+500K	100%
Veteran in HH	1.9M	1.9M	0	1.7%
Occupation of Person	21.4	19.3M	+2.1M	18%

Educational Intent by Level of Educational Attainment
	Current Quarter	Previous Quarter
Some High School	4.2M	4.3M
Completed High School	44M	43.9M
Some College	10.5M	10.8M
Completed College	54.5M	53.8M
Graduate School	7.2M	7.2M
Vocational School	380K	384K