FY26: Q1 – April 9, 2025

This update introduces refreshed intent scores, expanded data volume, and enhanced data accuracy. Key improvements include:

• Intent Scoring Expansion: over 300,000 additional individuals have been scored for intent.
• New Data Fields: added up to five IP address fields to the customer master data layout, supporting advanced targeting tactics.
• Data Quality Enhancements: deployed new cleanup routines to detect and correct a limited number of names and addresses containing special characters or formatting errors.
• Occupation Code Refinement: updated the occupation coding for student classifications to remove entries with a low likelihood of accuracy.
• Phone Number De-duplication: resolved issues where the same cell phone number was previously assigned to individuals in multiple states. Each number is now uniquely associated with a single individual.
• Age Data Review: conducted a reevaluation of assigned ages and removed records where the age was determined to be incorrect.