FY26: Q1 – April 9, 2025

This update introduces refreshed intent scores, expanded data volume, and enhanced data accuracy. Key improvements include:

• Intent Scoring Expansion: over 300,000 additional individuals have been scored for intent.
• New Data Fields: added up to five IP address fields to the customer master data layout, supporting advanced targeting tactics.
• Data Quality Enhancements: deployed new cleanup routines to detect and correct a limited number of names and addresses containing special characters or formatting errors.
• Occupation Code Refinement: updated the occupation coding for student classifications to remove entries with a low likelihood of accuracy.
• Phone Number De-duplication: resolved issues where the same cell phone number was previously assigned to individuals in multiple states. Each number is now uniquely associated with a single individual.
• Age Data Review: conducted a reevaluation of assigned ages and removed records where the age was determined to be incorrect.

Educational Intent Record Summary
	Current Quarter	Prior Quarter	Change	Current Fill Rate
Total Records	120.5M	120.2M	+300k
Age Available	105.3M	106.8M	-1.4M	89%
Cell Phone Available	42.6M	43.9	-1.3M	37%
Education of Person	120.5	120.2M	+300K	100%
Veteran in HH	1.9M	1.8	+120K	1.6%
Occupation of Person	19.3M	21.5M	-2.2M	18%

 

Educational Intent by Level of Education Attainment
	Current Quarter	Previous Quarter
Some High School	4.3M	4.4M
Completed High School	43.9M	42.4M
Some College	10.8M	11.1M
Completed College	53.8M	53.6M
Graduate School	7.2M	7.3M
Vocational School	384K	397K