FY25: Q2 – July 3, 2024
The latest update provides refreshed intent scores for all database records, along with increased data volume and improved accuracy. Below are the key highlights of this release:
- Expansion of Educational Intent Population: An additional 900,000 individuals were added, bringing the total to 111.7 million.
- Demographic Shifts: 47% of the newly added individuals fall within the 18-24 age range.
- Enhanced Contact Information: Records with telephone numbers increased by 1.6 million, largely due to the addition of 2.2 million cell phone numbers. Now, 35% of records in our database include a cell phone number.
- Model Refinements: Adjustments in the modeling process have resulted in shifts within the educational attainment and income data.
|
Educational Intent Record Summary |
||||
|---|---|---|---|---|
|
|
Current Quarter |
Prior Quarter |
Change |
Current Fill Rate |
|
Total Records |
111.7 M |
110.8 M |
+900K |
100% |
|
Age Available |
98.3 M |
98 M |
+400k |
88% |
|
Cell Phone Available |
38.7 M |
36.5 M |
+2.2 M |
35% |
|
MAID Available |
31M |
30.2M |
+800K |
28% |
|
Educational Intent by Level of Education Attainment |
||
|---|---|---|
|
|
Current Quarter |
Previous Quarter |
|
Some High School |
5.3M |
5.6M |
|
Completed High School |
28.5M |
29.6M |
|
Some College |
16.9M |
18.2M |
|
Completed College |
52.1M |
48.5M |
|
Graduate School |
8.4M |
8.5M |
|
Vocational School |
458K |
457K |