FY25: Q1 – April 18, 2024

The latest release brings refreshed intent scores for all database records, alongside volume increases and data accuracy improvements. Here are the highlights of this release:

• Updated intent scores across all categories and records using the latest attributes from the consumer data file. The scored universe has expanded to over 110 million records, representing a noteworthy increase of 3.8 million records from the previous quarter.
• The largest record growth occurred within the key age demographic of 25-29. Here we saw an increase of 3.3 million records representing growth of 22% compared to the prior quarter.
• Increased the number of records provided with at least one MAID associated.
• Performed cleanup of the phone fields removing numbers no longer believed to be valid. This led to a decrease in the records available with Cell Phone and a slight dip in the fill rate.

Educational Intent Record Summary
	Current Quarter	Prior Quarter	Improvement	Current Fill Rate
Total Records	110.8 M	107 M	3.8 M	100%
Age Available	98 M	94.5 M	3.5 M	88%
Cell Phone Available	36.5 M	37 M	-500k	33%
MAID Available	30.2M	28.8M	1.4M	27%