FY24: Q3 – October 16, 2023
In this release, we updated intent scores for all database records and increased the volume and accuracy of date of birth (DOB) and cell phone records.
- Leveraging the latest attributes from the consumer data file, we updated scores across all categories and records. The scored universe now includes nearly 103 million records, marking a significant increase of 4.7 million records from the previous quarter.
- Using new sources of DOB data, we enhanced overall accuracy and added DOB information to 8.6 million records where it was previously missing.
- We enhanced the accuracy of cell phone records for over 40 million individuals. Additionally, we added 1.5 million new cell phone records to the database. The states that saw the most notable enhancements in cell phone record accessibility included California, Florida, Georgia, New York, North Carolina, Ohio, Pennsylvania, Texas, and Virginia.
|
|
Current Quarter |
Prior Quarter |
Improvement |
Current Fill Rate |
|---|---|---|---|---|
|
Total Records |
102.9 M |
98.2 M |
4.7 M |
100% |
|
Age Available |
93.1 M |
84.5 M |
8.6 M |
90% |
|
Cell Phone Available |
34.8 M |
33.3 M |
1.5 M |
34% |