Working with the Marketing Dashboard

Dashboard Metrics

The Sending Activity & Engagement dashboard can provide the following metrics:

Email Metrics

• Emails Sent
• Emails Delivered
• Emails Opened
• Link Clicks
• Email Failed
• Unsubscribes

Text Messaging Metrics

• Text Messages Sent
• Text Messages Failed

Voice Campaign Metrics

• Voice Messages Sent
• Voice Messages Failed

You can select up to five metrics to display simultaneously on the dashboard chart.

Using the Dashboard

The Sending Activity & Engagement dashboard allows you to toggle timeframes, intervals, and other options. Review the legend below to learn how each element works. Also see Common Use Cases for more information.

Item	Name	Description
	Filters	Use this option to narrow dashboard results. Available filters include: Audience type Campaigns Campaign tracks Filters allow you to focus on specific campaigns or segments. When you select one or more campaigns, the track filter automatically updates to show only tracks associated with those campaigns.
	Number/Percentage Toggle	Use this option to switch between number and percentage views. The dashboard can display data as either: Total metric counts Percentage-based metrics
	Customize Metrics Button	Use this button to configure which metrics will be visible on the chart. Metrics options include: Emails Sent Emails Delivered Emails Opened Email Link Clicks Emails Failed Unique Email Link Clicks Unsubscribes Text Messages Sent Voice Messages Sent Text Messages Failed
	Timeframe Options	Use these buttons to configure which date ranges the chart will include. You can review campaign performance using preset date ranges including: 7 days 30 days 60 days 90 days 6 months 1 year 2 years You can also select a custom date range. By default, the dashboard displays the last 30 days of activity. Note that all metrics are tied to the messages' sent date. See Reviewing Campaign Performance for more details.
	Chart Interval Toggle	Use this option to change intervals. You can view data grouped by: Daily intervals Weekly intervals This can help identify short-term spikes or longer-term trends in campaign performance.
	Activity and Engagement Chart	Use this chart to gain insight into the success of your campaigns. See Reviewing Campaign Performance for more details.
	Campaign and Track Grid	Use this grid to learn more about individual tracks. Click on a track to review its settings.

Reviewing Campaign Performance

Below the chart, the dashboard displays a detailed table containing campaign and track performance metrics. The table allows you to:

• Review metrics by campaign track.
• Sort metrics in ascending or descending order.
• Identify high-performing or underperforming tracks.
• Compare engagement across campaigns.

Sorting metrics helps you quickly identify which tracks have the highest failure rates, lowest open rates, or other performance concerns requiring your attention. Clicking a track name opens the associated marketing configuration, allowing you to quickly investigate or update campaign settings.

Note: Metrics shown on the dashboard are based on the emails sent within your selected date range. For example, if you sent 100 emails during a 30-day window, only metrics for those 100 emails will display, even if some of those emails were opened, clicked, or delivered after the window ends. Conversely, an email sent outside your selected date range will not appear in this data, even if the recipient's action (open, click, etc.) happened during the window.

Common Use Cases

Review the information below for some ideas of how you might use the data found on the dashboard.