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Liaison

Brand, Product, and Portal Naming

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Product First-mention usage Subsequent usage/notes
APPIC Application for Psychology Internships (AAPI) Use APPIC Application for Psychology Internships (AAPI) on first mention. Then use AAPI.
CAS Application Builder Refer to as AppBuilder. Use AppBuilder in all references.
Applicant Help Center Use Applicant Help Center or Help Center. Don’t use “Instructions” or “Instructions and FAQs.”
CAS Applicant Portal Use CAS Applicant Portal. Interchangeable with “application” or “online application” in most instances.
Centralized Application Service Use Centralized Application Service on first mention. Then use CAS; mostly for sales, marketing, and internal comms.
CAS Configuration Portal Use CAS Configuration Portal. “Config Portal” or “Configuration Manager” are acceptable variants.
Enrollment Marketing Use Enrollment Marketing. Division within Liaison.
Enrollment Marketing Platform Use Enrollment Marketing Platform (EMP) on first mention. Then use EMP.
Liaison Analytics Use Liaison Analytics on first mention. Then use Analytics; don’t abbreviate.
Liaison International Use Liaison International on first mention. Then use Liaison; don’t abbreviate.
Liaison Letters Use Liaison Letters. You can clarify as “Liaison Letters, the Recommender Portal.”
Liaison Outcomes Use Liaison Outcomes on first mention. Then use Outcomes.
Othot Use Othot. No abbreviation.
TargetX Use TargetX. Don’t use “TargetX CRM.”
Time2Track Use Time2Track. Don’t use “T2T.”
University Centralized Application Service Use University Centralized Application Service (UniCAS) or UniCAS. “UniCAS” is acceptable shorthand.
WebAdMIT Use WebAdMIT. Use WA only in internal communications.

 

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