Release 1 – February 4, 2024
New Features and Enhancements
The following enhancements are automatically available for EMP, and no action is required on the part of any school or program. If you have any questions about these features, contact your Client Success Manager.
New EMP Help Center
We're thrilled to announce the launch of the brand-new EMP Help Center! This comprehensive resource hub is tailored to provide you with quick answers to your questions. The EMP Help Center is more than just a repository of information; it's your go-to destination for troubleshooting and learning. Use the search bar to find how-to articles and videos, navigate to Liaison Academy (our training resource), or easily contact support.
Bookmark this help center link: https://help.liaisonedu.com/Enrollment_Marketing
You can also access the new help center directly from EMP.
DMARC Updates
On February 1st, 2024, major Internet Service Providers (ISPs) such as Gmail, Outlook, Yahoo, and others enforced a mandatory requirement for all email sending domains (such as your Outcomes account) to have a DMARC policy in place (Domain-based Message Authentication, Reporting, and Conformance).
If your EMP email configuration does not currently have a DMARC policy implemented, you are at high risk of potential email delivery issues. Please check with your operations manager or IT personnel to ensure the following steps were taken to configure your DMARC:
- Select a new sending domain: Choose a new sending domain for your emails. For example, email.testuniversity.edu. (Note that this does not contain any "@")
- Select a From address: Your From address can be customized but must be a legitimate email address capable of receiving emails. Also, it must contain the sending domain you selected for step 1. (E.g., anything@email.testuniversity.edu, youremail@email.testuniversity.edu, or admissions@email.testuniversity.edu.)
If you have further questions or require additional assistance, please reach out to your Client Success Manager.