The following enhancements are automatically available for EMP, and no action is required on the part of any school or program. If you have any questions about these features, contact your Client Success Manager or support.
Disclaimer: on rare occasions, a new feature or enhancement may be moved to a future release or otherwise subject to change.
Enhanced Email Address Validation
Email validation now occurs before emails are sent, when they are imported into EMP. Emails were previously validated only after they were sent. This prevents sending to fake email addresses and improves email deliverability, inbox rates, and reputation scores. Reports now track the number of emails removed due to invalid addresses. Additionally, invalid emails are checked quarterly until they become valid.
