FY25: Q3 – October 22, 2024
This update delivers refreshed intent scores, increased data volume, and improved accuracy. Key highlights include:
- Educational Intent Population Expansion: 8.7M individuals added, totaling 120.5M scored for intent.
- Demographic Shift: 65% of new individuals are aged 18-24 and 92% fall within age band 18-29.
- Growth in Non-Degree Population: High school and Some College (no degree) population increased by 10M.
- Enhanced Contact Data: 4.4M new records with phone numbers; total includes 24M landline and 42M mobile numbers.
- Veteran Data Expansion: 400K more individuals in veteran households.
- New Data Fields:
- MAID Type 1-5: Android or iPhone device identification.
- Range of Last Move: Date range of last move.
- Moved In/Out State: Indicates if the move was in-state or from another state.
- Imputed Household Income: Approximate income assigned when data is unknown.
- Diverse Household: Likelihood of residence in an ethnically diverse household.
- Pell Grant Likely: Flag for potential Pell Grant eligibility.
- First Gen Likely: Flag for likelihood of being the first in the household to complete college
|
Educational Intent Record Summary |
||||
|---|---|---|---|---|
|
|
Current Quarter |
Prior Quarter |
Change |
Current Fill Rate |
|
Total Records |
120.5M |
111.7M |
+8.7M |
n/a |
|
Age Available |
107M |
98.3M |
+8.7M |
89% |
|
Cell Phone Available |
42.2M |
38.7M |
+3.5M |
35% |
|
MAID Available |
34.1M |
31M |
+3.1 |
28% |
|
Veteran in HH |
1.8M |
1.4M |
+400K |
1.5% |
|
Educational Intent by Level of Education Attainment |
||
|---|---|---|
|
|
Current Quarter |
Previous Quarter |
|
Some High School |
4.7 M |
5.3M |
|
Completed High School |
43.7M |
28.5M |
|
Some College |
11.5M |
16.9M |
|
Completed College |
52.8M |
52.1M |
|
Graduate School |
7.2M |
8.4M |
|
Vocational School |
458K |
457K |