Working With Contact Segments

Segments are groups of applications or contacts that meet a specific set of criteria you’ve established through filters. Through the use of Segments, you can work with different subsets of applications or contacts without creating a new filter each time. Segments can be based on applications or on contacts. Once you've created a Segment, you can also use the Goals feature to set a target number of contacts who match your criteria.

Creating Contact Segments

You can create Segments from the Contacts Grid or the Settings Menu.

To create a Segment from the Contacts Grid:

Select your desired Contact type from the filter at the top left.
Add your other desired filters.
Click Create Segment at the bottom right.
A window appears with the filters you created listed under Conditions. Enter a name for the Segment, and (if desired) add more conditions by selecting the data points. Click APPLY to add the condition.
You can continue adding as many conditions as desired by clicking the plus sign.
If you’re using more than one condition, click the AND button to toggle between AND and OR. This determines whether the resulting Contacts meet any of your listed conditions or all of your listed conditions to appear in the Segment. Note that if you’ve added more than two conditions, the AND/OR operator can only be set once for all conditions.
When finished adding conditions, click Create Segment.

Creating Contact Segments from the Settings Menu

Contact Segments can also be added from the Settings Menu. To do this:

Go to Contact Segments under Contacts in the Settings menu.
From here, you can review your existing Segments, view them by Category using the drop-down, and click the plus sign to create a new Segment.
Choose which Contact Type your Segment will include.
Name the Segment, and decide if you’d like to categorize it. Segment categories allow you to group Segments together to work with them more efficiently.
Next, you’ll use the Conditions area to establish what criteria must be met for Contacts to appear in this Segment. Add conditions by clicking the plus sign.
A drop-down appears, presenting you with fields and data points you can use to add a criterion. Select the desired data point, and establish the condition.
Click the plus sign again to add another condition. You can continue adding as many conditions as desired.
If you’re using more than one condition, click the AND button to toggle between AND and OR. This determines whether the resulting Contacts meet any of your listed conditions or all of your listed conditions to appear in the Segment. Note that if you’ve added more than two conditions, the AND/OR operator can only be set once for all conditions.
When finished adding conditions, click Create Segment.

Viewing Segments

After creating a Segment, it is now saved and becomes usable in other areas of the software. For example, you can complete batch actions on Segments in the Contacts View, or schedule periodic Exports of the Segment’s Contacts.
To view the Contacts currently in your Segment, navigate to the Contacts View and use the drop-down to select a Contact Type and a Segment.
After selecting a Segment, you can edit it by adjusting the included filters.

Combining Segments

Outcomes also allows you to create Segments that combine or cross-reference previously existing Segments. This can be useful when you need to build more advanced Segments that employ a large number of conditions. This also allows you to combine AND/OR operators to create a more dynamic Segment. When creating these composite Segments, remember that the Segments used within a Segment are no longer able to be deleted.

To combine Segments:

From the New Segment page, click the plus sign to add a new condition.
One of the available data points is Segment. Select this, and choose which Segment you’d like to work with. If desired, you can narrow down the available Segments using the Category drop-down. Click APPLY to add the Segment as a condition.
Continue adding conditions as necessary. If desired, you can add additional Segments to isolate Contacts that appear in all of them.
Click Create Segment when ready.
Your new Segment is now filtered by the previous Segment(s), along with any other conditions you’ve added.

Filtering by Segments

On the Contacts Grid, you can filter Contacts using Segments. This allows you to view the Contacts who are currently included in your Segment.

To do this:

Navigate to the Contacts View and click the drop-down at the top.
Choose which Segment you’d like to use as a filter.
Once you’ve selected a Segment, only Contacts in that Segment appear among the visible contact records.
To clear a selected Segment, click the filter button, then click the More Options (three dots) icon. Click Remove from Current Filter to clear the Segment.
Click Add Filter to further filter your Segment as desired. Note that additional Segments can also be added as filters using this method. To do this, select Segment as the data point you’re using as a filter, and choose from the available Segments.

Managing Segments

From the Contact Segments page, you can manage your existing Segments.

You can access the Contact Segments page under Contacts in the Settings menu. Click on any Segment to view it or modify its filters.

When you click the checkbox to the left of the desired Segment, this reveals your management options toward the top of the page.

Available actions when checking a Segment

Delete: Use this option to remove an existing Segment.
Categorize: Use this option to select an existing Segment category to place the checked Segment into. Categorizing Segments helps keep your segments organized and quickly accessible. You can also create a new Segment category by clicking Create Category. To take a Segment out of an existing category, click Uncategorize.
Copy: Use this option to build a new Segment that copies the settings of your checked Segment. Clicking Copy takes you to the New Segment page, where the copied Segment’s conditions are added for you. From here, you can edit the existing conditions, add new conditions, or adjust the Segment’s category.

If you’ve created categories for your Segments, you can also filter the Segments using these categories. To do this, click Category at the top right of the page and select your desired category.