Disclaimer: on rare occasions, a new feature or enhancement may be moved to a future release or otherwise subject to change.
This enhancement is automatically available for use by all CASs and participating programs. No action is required on the part of any association, school, or program. Contact a member of your account team for more information.
The dashboard has had the following improvements:
These enhancements are especially helpful for recommenders who handle high volumes of recommendation requests, enabling them to work more efficiently.
The following enhancements are now available in Liaison Outcomes. If you have any questions about these features, contact a member of your account team or support.
Disclaimer: on rare occasions, a new feature or enhancement may be moved to a future release or otherwise subject to change.
This enhancement is automatically available for use by all CASs and participating programs. No action is required on the part of any association, school, or program. Contact a member of your account team for more information.
Outcomes now allows you to measure marketing campaign conversions. A conversion is a desired action a recipient takes after receiving outreach from a campaign track, such as starting an application, registering for an event, or making a payment. Tracking conversions helps you measure whether your outreach is leading to the results you want.
For each campaign track, you can configure up to three conversion actions and define a conversion window that determines how long after the track ends an action can count as a conversion.

Supported conversion actions depend on the track's audience type:
Using segments as a conversion action further helps you pinpoint the results you want. For example, you can create a segment that identifies contacts who became applicants, then use that segment as a conversion action. Outcomes shows you a total conversion count and conversion rate for each track, helping you evaluate your campaigns' performance beyond message delivery and engagement.
This enhancement is automatically available for use by all CASs and participating programs. No action is required on the part of any association, school, or program. Contact a member of your account team for more information.
The Inquiry Portal configuration experience has been redesigned. The updated page organizes existing configuration sections into tabs, and adds a portal preview so you can quickly review the portal’s initial appearance, and offers the option to update your portal's colors without working with CSS code.

The settings of your existing portals and implementations will not be impacted by this update.
This enhancement is automatically available for use by all CASs and participating programs. No action is required on the part of any association, school, or program. Contact a member of your account team for more information.
The Reference Portal configuration experience has been redesigned. The updated page organizes existing configuration sections into tabs, and adds a portal preview so you can quickly review the portal’s initial appearance, and offers the option to update your portal's colors without working with CSS code.

Reference forms continue to be configured through the program configuration. The settings of your existing portals and implementations will not be impacted by this update.
This enhancement is automatically available for use by all CASs and participating programs. No action is required on the part of any association, school, or program. Contact a member of your account team for more information.
Outcomes now displays the internal Event Name, rather than the public Event Name, in event registration and check-in touchpoints. This makes it easier to identify the correct event when multiple events share the same public-facing name. For example, staff can distinguish "Nursing Open House (October)" from "Nursing Open House (November)," even if both use "Nursing Open House" as their public-facing name.
You'll see the internal event name in:
Student-facing event names remain unchanged, including those shown in the Student Portal and emails. Note that this enhancement changes how events are labeled, not which registrations match your filters.
This enhancement is automatically available for use by all CASs and participating programs. No action is required on the part of any association, school, or program. Contact a member of your account team for more information.
For more reliability and better performance, Outcomes now limits the number of columns you can add to the Applications Grid. A maximum of 50 columns are allowed at once.
This enhancement is automatically available for use by all CASs and participating programs. No action is required on the part of any association, school, or program. Contact a member of your account team for more information.
You can now export marketing campaign analytics from Outcomes for review and analysis.

You can access the export options from:
This allows you to download a CSV file with a point-in-time view of the campaign's current analytics, including campaign and track data.
This enhancement is automatically available for use by all CASs and participating programs. No action is required on the part of any association, school, or program. Contact a member of your account team for more information.
Event-registration confirmation emails now include an .ics calendar invitation attachment. After registering for an event, your contacts can download the .ics attachment that Outcomes includes in the automated confirmation email, allowing them to add the event to their personal calendar. This applies to all new registrants for events, including registrants you've added manually.
Outcomes will retire the Classic HTML editor used to create marketing email templates. After this change, you will no longer be able to create or edit marketing email templates with the classic editor. Instead, continue to use the current email template options. Note that existing templates configured with the classic editor will remain sendable.
Please review the list of new and updated documentation, all accessible in the Liaison Outcomes Help Center.
|
Document |
Details |
|---|---|
| Managing Your Reference Portal |
Separate from the CAS-based Liaison Letters, Outcomes has its own Reference Portal, allowing you to design an experience to guide applicants through requesting references, and recommenders through submitting these references. Review this guide to learn more about configuring this portal. |
| Working with Touchpoints |
In Outcomes, touchpoints are recorded activities and changes associated with a contact or application. Review this guide to learn more about working with these touchpoints to gain insights into the journey that your contacts and applicants have taken while interacting with your institution. |
| Migrating Exports from Prelaunch to Production |
As you transition from the prelaunch to production environment of Outcomes, you may need to bring over export configurations that you've set up there for testing. For exports that are too complex to recreate manually, review this guide to learn how to migrate these exports by working with JSON and API calls. |
Please review the list of upcoming events, including product updates and regional training opportunities.
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Event |
Date |
Details |
|---|---|---|
|
Shared Lookup Table Updates for Spring 2027 |
March 2027 |
Many fields in the CAS Applicant Portal contain predefined answer values that applicants can select; for example, the Country and County fields both have predefined answer values. These values are housed in shared "lookup tables" which are viewable in your CAS's/UniCAS's data dictionary file. Lookup table change requests can be sent to a member of your account team, who will compile and review these requests. New lookup table values will appear in the CAS Applicant Portal in March 2027 (subject to change). Visit the Shared Lookup Table Updates page for more information. |
|
experience: LIAISON San Diego |
June 22–24, 2027 |
Registration is now open for experience: LIAISON | San Diego. Register early by December 11, 2026 to secure our early-bird rate and get $200 off regular registration. Interested in sharing your story? Our Call for Proposals is now open, too! If you've been testing strategies, solving problems, adapting to change, and learning along the way, bring your perspective to the room and give your peers something they can build on. Proposals are due December 9, 2026. |