FY25: Q1 – April 18, 2024
The latest release brings refreshed intent scores for all database records, alongside volume increases and data accuracy improvements. Here are the highlights of this release:
- Updated intent scores across all categories and records using the latest attributes from the consumer data file. The scored universe has expanded to over 110 million records, representing a noteworthy increase of 3.8 million records from the previous quarter.
- The largest record growth occurred within the key age demographic of 25-29. Here we saw an increase of 3.3 million records representing growth of 22% compared to the prior quarter.
- Increased the number of records provided with at least one MAID associated.
- Performed cleanup of the phone fields removing numbers no longer believed to be valid. This led to a decrease in the records available with Cell Phone and a slight dip in the fill rate.
|
Educational Intent Record Summary |
||||
|---|---|---|---|---|
|
|
Current Quarter |
Prior Quarter |
Improvement |
Current Fill Rate |
|
Total Records |
110.8 M |
107 M |
3.8 M |
100% |
|
Age Available |
98 M |
94.5 M |
3.5 M |
88% |
|
Cell Phone Available |
36.5 M |
37 M |
-500k |
33% |
|
MAID Available |
30.2M |
28.8M |
1.4M |
27% |