FY24: Q4 – January 3, 2024
The latest release brings refreshed intent scores for all database records, alongside volume increases and data accuracy improvements. Here are the highlights of this release:
- Updated intent scores across all categories and records using the latest attributes from the consumer data file. The scored universe has expanded to over 107 million records, representing a noteworthy increase of 4 million records from the previous quarter.
- Standardized the Education of Person list of values to ensure consistent delivery of this data point.
- Ensured the consistency of household-level data, guaranteeing the presence of variables for all individuals within the same household unit.
- Continued to expand cell phone availability, this quarter adding over 2.2 million phone numbers to records where this information was previously unknown. One quarter of all states now boast at least 1 million individuals with a cell phone included.
- Resolved an issue where county names were occasionally missing from licensed records delivered through the platform.
|
|
Current Quarter |
Prior Quarter |
Improvement |
Current Fill Rate |
|---|---|---|---|---|
|
Total Records |
107 M |
102.9 M |
4.1 M |
100% |
|
Age Available |
94.5 M |
93.1 M |
1.4 M |
88% |
|
Cell Phone Available |
37 M |
34.8 M |
2.2 M |
34.5% |